.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to getting billions in financial backing yearly, have actually brought up almost $360 million thus far this year, putting it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That slowdown is due to market concentration, elevated regulatory pressures, and economical uncertainties.ADWEEK spoke to 5 VCs who continue to buy adtech business, regardless of these difficulties, about what they are seeking and what they stay clear of. Probably unsurprisingly, these financiers are actually targeting possibilities in privacy-focused technologies as well as industry-specific regions such as linked television.